Urban Luxury Footwear, Now at de Bijenkorf

Susudio was founded in Amsterdam on a simple idea: the sneaker deserves the same attention as a hand-finished dress shoe. Classic silhouettes, quality leathers and Italian workmanship sit at the centre of every pair. The palette stays monochrome and the detailing stays restrained, so the shape does the talking — across both high tops and low tops. That approach opened doors quickly. Susudio has been carried by Saks Fifth Avenue in the United States, Harrods and Selfridges in London, Level Shoe District in Dubai, Holt Renfrew in Canada, Shoebaloo in Amsterdam and de Bijenkorf in the Netherlands, alongside online retailers such as Lyst. The brand's own definition of its customer has never changed: men who recognise a certain positive energy, want to feel special, and are happy to stand slightly apart from the crowd.